The Lift – Episode 11: John Williams, Seth Godin, And A Homeless Man

Ah. The good old days when you could just walk into a Blockbuster Video, grab the hottest Jim Carrey movie on VHS, pick up some popcorn, and graduate with a degree in marketing techniques that are 20 years ahead of their time. No, this isn’t fiction and these things don’t only happen in the movies.

On today’s episode, Jeff gives us a table read of the masterclass that was put on by an unexpected source as he was walking into a Blockbuster Video. Ingredients contain a dash of nostalgia to test your memory and your ears so put your learning cap on! Take notes from this charming lesson in marketing that sticks.