Employee care and happiness are essential parts of a successful company. Here’s how to ensure you’re getting it right (through gifting).

When it comes to financial advice, a one-size-fits-all approach no longer suffices in today’s complex and dynamic world. Each individual’s financial situation, goals, and aspirations are unique, and they deserve personalized guidance that caters specifically to their needs. In this article, we will explore the importance of personalizing financial advice and how Financial Advisors can harness the power of client data to deliver highly tailored services. In an increasingly complex financial landscape, personalized advice and the use of client data are paramount for providing tailored financial services. By leveraging client data, Financial Advisors can gain valuable insights into their clients’ financial circumstances, goals, and aspirations. This data empowers advisors to create customized strategies and recommendations that align with each client’s unique profile. As the importance of personalization continues to grow, leveraging client data will remain […]

We saw this article on goodnewsnetwork.org and knew that we had to give it a signal boost!   This Therapy ‘Dogtor’ is Delivering Thousands of ‘Hero Healing Kits’ to Hospital Workers on the Frontlines This “dogtor” may not have a degree aka “a Dogree” in medicine, but this pup has been helping to treat frontline healthcare workers with joy and employee care packages.   Before COVID-19, Loki and his owner, Caroline Benzel, were familiar faces at the University of Maryland School of Medicine in Baltimore. Since Loki had such a friendly reputation with the hospital staffers and patients, he and Benzel would visit the hospital and cheer up the residents three days a week. Because Benzel is just a second-year medical student, however, she was pulled out of school and sent to the hospital frontlines […]

Creating an experience lends itself to having clients and customers get attached to your business emotionally. Don’t forget that people run on emotions! And this is well worth it for you and your business. One study showed customers with an emotional relationship with a brand have a 306% higher lifetime value and will recommend the company at a rate of 71%, opposed to the average of 45% (Motista) Is that worth the effort? Yes! Should be! Another study showed that 85% of customers are willing to pay more for a better experience. (customersthatstick.com) This means you don’t have to compete on price with everyone else, increasing revenue and if you’re creating a lasting impression you’re probably increasing your client retention. Which in and of itself is a huge deal! Increasing customer retention rate by just […]

As a business owner, our first line of thinking is “What makes the most sense? Which metric will this improve?” As consumers, our first thoughts are “How does this benefit me? What pain point is this solving?” This stencil of thinking can clearly paint a disconnect. While as a business owner we want to increase orders and up our metrics to add to our trophy shelf. Every business thinks of themselves as a unicorn, a disrupter, and sets out to climb the mighty Forbes lists rankings. But we need to take off our business owner hat, zoom out, and be truthful. “Is this something that I would respond to if I were a consumer?” Don’t get lost with patting yourself on the back because you have a nifty marketing slogan. “Oh my gosh, this is […]