If you haven’t read Part 1,  you can check it out here! Creating an experience lends itself to having clients and customers get attached to your business emotionally. Don’t forget that people run on emotions! And this is well worth it for you and your business. One study showed customers with an emotional relationship with a brand have a 306% higher lifetime value and will recommend the company at a rate of 71%, opposed to the average of 45% (Motista) Is that worth the effort? Yes! Should be! Another study showed that 85% of customers are willing to pay more for a better experience. (customersthatstick.com) This means you don’t have to compete on price with everyone else, increasing revenue and if you’re creating a lasting impression you’re probably increasing your client retention. Which in and […]

It shouldn’t come as a surprise to you or anyone else that there is not a single industry among us that doesn’t operate in a competitive market. And even for those trailblazers that broke through on clear water quickly found other boats swimming in their wake, hot on their tail. This is the way business works. Someone comes up to bat swinging and hits it out of the park, shortly followed by another ballplayer that says “Yeah, that center field fence doesn’t look that far.” and before you know it, boom, there goes more baseballs over the fence. While the players are busy swinging their bats, expending their energy, and competing with each other, the ones who aren’t competing and still winning are the members of the audience. Those who came out to watch with […]

No one ever prepares you for life lessons.  They don’t give you a gentle nudge nor do they whisper their sweet song like a lullaby. Lessons always come at you when you’re bare, open, and have no other option but to listen and learn. Legend has it that it’s the only way to swallow the lesson pills. Many books on sales and negotiation will tell you: Sales is in everything Everything is a negotiation If you can master sales, you can master anything And to many degrees, they’re correct. There are lessons and nuances the craft & art of working in sales can teach a person that will carry to one’s personal life. Consistency + Practice: As with anything, a successful sales career requires consistency and constant practice of the art. Sales is an unforgiving […]

What a year 2020 has been – and while businesses had multiple challenges to navigate, many positive things were born from these unprecedented times. One such positive is kindness in many facets of life – not excluding kindness in the workplace Lots of Side Effects. The Good Kind. According to a study by PubMed, kindness in the workplace has contagious side-effects to the tune of 278% transference of positive social behaviors and health benefits in the following ways:  Increased productivity Boost of employee morale  Better customer experience Higher happiness factor –  Increased serotonin levels lead to stabilized mood, happiness, and feelings of well-being.  Overall increase in health – An increase in oxytocin levels is known to lower blood pressure and cortisol (stress hormone) levels, and is great for the cardiovascular system. Keeping It Together While […]

Creating a community around your business with your ideal customers is the way to cut through the noise and future-proof your business. Here’s how.